Pinitto helps the people in your community stop being strangers. It gives them a reason to talk and to help each other out. All six of its modules were built with that in mind.
The real product is the conversation that follows
Say you need a drill. You open Pinitto and spot that a neighbour you've never spoken to has one to lend, so you message them through Pinitto to ask if you could borrow it. You've just taken the first step towards getting to know them. Three months on, you might be chatting in the hallway about something that has nothing to do with drills.
Every Pinitto module is there to bring the people in a community a little closer. Here, the drill was the excuse (through the Resources module). All Pinitto did was show you who had one.
The same goes for the neighbour offering a lift to the shops on Tuesday morning, for someone who goes for a run at 6pm every week and for the notice on the pinboard about Saturday's barbecue. Each one is a small excuse for people in your community to get together offline.
What we chose not to build
Pinitto has no feeds, infinite scroll, reactions, public profiles or notifications, and that's deliberate. We want it to stay out of your way and not eat into your time.
The only time we go looking for your attention is the digest email, and you decide whether you get it and how often. It rounds up what's happened in your community and what's coming up over the next few days, so you needn't keep checking Pinitto to stay up to date. You read it in your inbox and act on whatever's relevant to you.
How the pricing backs this up
If we charged for every member, we'd want everyone paying for Pinitto whether they used it or not. If we charged per session, we'd want you logging in as often as possible, which would push us into social-media territory. Either way, the pricing would shape the product over time, and not necessarily for the better.
So Pinitto's plans charge for active members, meaning the people who contribute or keep coming back during the month. A block of 60 flats where 25 people are active that month pays for 25 people, not 60 flats.
What does it look like in practice?
You open Pinitto, find what you came for and close the tab. You shouldn't feel the need to pop back any time soon, because your digest will tell you what else has happened and whether anything's coming up.
If you find yourself spending ages on Pinitto, either you're an organiser or moderator setting things up or writing posts, or we've got something wrong.
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